One day to marketing bliss: intensive virtual marketing makeover session

Would you like to improve marketing and promoting your business?

How about having access to support and guidance along the way?

Do you find marketing your business an endless chore that you’d rather ignore than tackle alone?

Does this situation sound familiar? You are not alone.

Marketing your business doesn’t have to be an uphill battle!

Are you ready to finally tame the Marketing Beast?

Then working with The Rogue Pea Marketing Inc. for just one day will do just that!

My approach: You stay in control; I provide expertise, guidance support

You have invested a lot into your business and aren’t prepared to let someone else make key decisions. This is why my approach is different: with The Rogue Pea Marketing, you will never have to hand over the reins to a stranger. Strategies are implemented either together or on your own BUT with my support.

Most importantly, I teach you essentials that you will carry forward in your future marketing decisions.

One day to marketing bliss: Intensive fast-track marketing makeover

This session is tailored every step of the way to your business. Learn through applying what I teach as we go and come away with marketing know-how and be ready to implement in just hours!

What you get:

-ONE-on-ONE dedicated, personal, uninterrupted customized training for a full day to address the most trying, overwhelming and challenging aspects of marketing your business. 

-Business diagnostic session (via phone or Skype) prior to VIP session. This allows the session to be customized for your business.

-Learn essential marketing concepts and knowledge to carry forward and apply in the future. This is not a band-aid solution; I teach business owners solid concepts that they can use to their advantage, independently in the future, to apply again and again.

-Your custom strategy map for your specific objectives = road to success.*

-A personal 30 min. follow-up session to evaluate progress. I want to check in and ensure our work together is delivering the results you need.

-Direct access to me for ongoing support via email during the implementation of your strategy map.

-access to CLIENT ONLY Facebook workgroup.

-CLIENT ONLY resources and material such as workbooks, exercises, free templates for better productivity and organization.

Business investment: $1500.00 (LIMITED TIME) Reg. $1800

Don't wait: Book before JANUARY 31 and save $300!

Start off the New Year with a new approach to your marketing efforts. Reserve your session BEFORE midnight, January 31 and receive instant savings. That's a discount of $300!

Most courses are just scraping the surface at the end of Day 1, but you will be ready to GO! 

Most marketing training courses are lengthy, requiring a long-term commitment and fixed schedule to complete. They are not customized to meet the needs of your specific business by answering your most pressing marketing questions and they certainly don't provide ongoing support or most importantly, a TANGIBLE, ACTIONABLE plan. 

I don't just provide solutions; I teach so you understand and can carry that knowledge forward so you can create and evaluate your own solutions independently & confidently.

This custom session will not only help small business owners deal with immediate marketing challenges, it will transform their understanding of marketing by providing a foundation of knowledge and skills to apply to future decisions.

In one 6-hour session, you will have:

·        a clearer vision of your marketing goals

·        confidence to move forward using the custom strategy map

·        knowledge you can carry forward in your business

·        independence from relying on external resources for marketing know-how

·        ongoing-support when you need it

Still unsure? Check out this 60-second video about my approach: 

Don't wait for change: get your biz marketing makeover booked today and get 2014 off to a roaring start!

YES, I am ready to reserve my session now:

Step 1: Complete the sign up form below. 

Step 2: I will be in touch via email to confirm the session date and send you a questionnaire. We will also set up the pre-session 

Step 3: Payment submitted via EMT (email money transfer). Receipts provided immediately.

Step 4: 30-min pre-session business diagnostic meeting. I gather key information to build your custom marketing makeover session.

Step 5: Custom session day! In-person (Ottawa area) or via Skype/video link.

* Satisfaction guarantee: The success of this program requires that we work together. If you have followed all recommendations and instructions as directed, and you are still unhappy with the results,  I am happy to provide you with a full refund upon presentation of proof that the strategy map did not deliver the results. 

A shift in traditional marketing: VALUE MARKETING is NOW

I’ve been involved in marketing and advertising for well over a decade now. I started when new media was a one-person gig at a big company. That was my gig. I sat in a cubicle on the fringe of the marketing department. How appropriate.

There were no real budgets to speak of because no one knew what to expect, but because internet advertising was in its infancy (remember + $100 CPMs?), you better hope that someone in the traditional media advertising department had the ability (and trust) to authorize internet advertising contracts in the thousands of dollars. Luckily, I had a great time learning about online media (something that my college program hadn’t yet included), and it set the stage for the rest of my career.

Fast forward a dozen years… 
Since that time, as is to be expected, the world has continued to evolve. What I have learned is just how much marketing has been a mirror of society’s evolution in that time. Marketing has always had a symbiotic relationship with people and society. Afterall, if there is no one to market to, what is the point? Who is listening? 

Marketing depends upon people and personally, I think it is time for an industry wake-up call. The people part of the equation is what is going to make or break business in the near future. Those not paying attention will be left behind.

SIDE NOTE: A bit of  background here...As we know, marketing in the past decade was revolutionized with the advent of self-publishing, where everyone and anyone can take the mic and BE OUT THERE. Web 2.0 levelled the playing field for small companies to exist on the ‘big stage’ that use to be out of reach unless you had millions of dollars to spend on marketing and advertising. This changed the dynamic of advertising and marketing from being a one-way broadcast to a two-way method of communication. That shift is key. While this isn’t news anymore, it is plain to see that some companies still don’t get it – and that, my friends IS newsworthy. Why? Because that is the crux in the big marketing machine. THAT is what small business can use to its advantage. Read on to learn why...

Here's the big reveal: The companies that recognize the value of communicating with their customers and then using the information as insight to meet needs, add value and in turn, stay relevant, will succeed. This is what I call VALUEMARKETING. Companies who ignore the power that customers hold, will perish: it’s as simple as that.

Is your business among those who will succeed? Are you ready to be part of that shift in marketing - a shift that will involve a new and more relevant approach to your customers? I'm very excited to discuss and explore, and most importantly, help small businesses take advantage of this unique time in consumer culture to be the difference, to stand out and make the lives of their customers better, and in turn, become remarkable.

More posts about implementing VALUE MARKETING and free video tips to come...want to stay in the know? Register at right for first notification.

Best of luck, 

Nancy~

P.S.: To read more about the importance of VALUE MARKETING to small business success, read my next post that really gets into the nitty-gritty of this approach and necessary shift in thinking: People are marketing; NOT products, gimmicks or how many ‘likes’ a photo gets - coming soon! 
Register at top right to know when its up!

Marketing training sessions

Have you been thinking about improving ANY aspect of marketing your small business? Do you have a circle of friends, colleagues or acquaintances who also have questions about improving their marketing efforts? Do you find training sessions intimidating to attend alone?

Start 2014 off with a PRIVATE & CUSTOM Rogue Pea Marketing training session with a group of YOUR friends, acquaintances and colleagues!

Three reasons to book now:
-I customize the training session for the needs of your group = relevant info only!
-training times to suit your schedule: mornings, afternoon, evenings, even weekends
-I come to your end of town - no travelling!

BONUS for hosting: By sending out invites to friends, acquaintances and colleagues you know will benefit from a private training session, you earn FREE registration to the session (a $75 value).

BONUS for attendees: Access to The Rogue Pea Marketing PRIVATE FB group where you have ongoing access to me (and the community) for fast answers to your questions, a place to bounce ideas, and discuss new marketing techniques.

Maximum group size: 12-15

Want to know more? Send me a quick message on Facebook, or email info@theroguepeamarketing.com

Looking forward to meeting you in 2014!

~Nancy

PS - Here is a FREE download/peak at one training session that I have developed for a client just to get an idea of my training method. Enjoy!

Start 2014 with purpose! A social media purpose that is...

How often have you sat down at the computer to work on your social media presence, only to feel overwhelmed, distracted, and ultimately unsure of just what it is you are doing and if you are being effective? 

You are not alone! 

Everyone has found themselves there at one point or another. In fact, most businesses are unsure of how to make the most of social media to support their particular business.

If you are tired of losing valuable hours of your time on your social media networks, then this 2-hour training session is for you.

Come in with NO plan, but leave with a purpose
This training workshop was developed based on the theory that you learn 90% of what you actually DO versus 20% of what you read. 

Throughout the workshop, you immediately apply the techniques to your own business through the series of worksheets built into the training session. 

This means that not only are you learning, but in 2 hours you are also defining your business's social media purpose!

What you get: 

• An actionable plan to take home with you, customized for YOUR business
• Hands-on training workbook filled to the brim with worksheets and valuable information
• Digital copy of the workshop
• Free access to on-going support via my closed [insert name here] Facebook group
• Discount code to "The 20 Minute Marketer" e-book/webinar series coming in 2014.

Information:

Tuesday, December 10th, 2013

11:00 a.m. - 1:00 p.m.

TD Canada Trust 
5679 Hazeldean Road (at Huntmar)
Stittsville, ON


Cost: $60.00 + HST

There are only 10 spots available!
Register today by emailing me: info@theroguepeamarketing.com

Don't wait until January to take a BIG step forward in you marketing strategy. By attending this 2-hour training-workshop, your business will be better positioned to maximize the results your social media efforts while reducing the time spent online - all by defining your social media purpose.


Want to see what we'll be covering? Here's a sneak peek at the training materials.


Translate purpose into success
The key to experiencing success in anything is determining what goal you are trying to achieve. This training workshop will do just that! I do away with the clutter and cut right to the chase -focusing in on what is the BEST way for you use social media that has the most impact on your customers.


Bring a friend, save $5: If you sign up with a friend*, you BOTH receive a $5 discount off the registration cost. *Must sign up at the same time, in advance only.

Additional incentive: sign up NOW for my email newsletter (at right) and you are automatically entered into a draw for FREE admission to the workshop. Deadline to qualify is 11:59 p.m. December 9, 2013.

Advance registrations only! 

Are you ready to start off the New Year with more focus and purpose driving your business online than ever? It's as easy as sending an email directly to me at info@theroguepeamarketing.com!

Looking forward to seeing you!

Nancy

The customer, NOT CONTENT, is king!

It's hard to go anywhere online lately without seeing the phrase 'content is king' thrown about in all kinds of business discussions. It's an expression that has permeated into all corners of the web, and for good reason: businesses are realizing that consumer engagement is key to their sustained growth and existence.

Social media has enabled what was once a primarily one-way street for marketing to consumers to become the epitome of two-way communication, and with that came a platform which enabled consumers to talk back to the businesses and corporations that have traditionally been speaking AT them rather than WITH them.


While I agree that content is absolutely necessary if you have any sort of online presence and wish to connect with your customers, looking at content like it is the most important piece of the puzzle takes the focus off what really should be the focal point: YOUR CUSTOMERS!

Don't get me wrong - having stellar content is where it's at. Content provides VALUE to you customers, and gives them a reason to remain connected with your business. But what you decide to share, post, write - the content itself - should be determined by examining what is important to your customers. The bottom line is...

Customers must be the key driver for your content strategy. 

It's the CUSTOMER, NOT CONTENT, THAT IS KING.

This goes right back to the central tenet of my marketing training mantra: VALUE MARKETING. 

VALUE MARKETING is the process of orienting your marketing strategy around what matters to your customers - using their needs, interests, concerns and attitudes to determine what VALUE you can provide to them. This creates a much stronger connection to your existing clients and potential customers, and in turn,  forms a much more loyal following. 

 If you'd like to learn more about VALUE MARKETING, and how to improve the quality of your interactions with your customers, contact me for a no-obligation 1-hour review of your current online strategy. 

Best of luck,

Nancy

PS - Remember to sign up at the right to receive great tips and a discount code for upcoming training sessions and downloads directly to you!

Social media management: Win the fight for control once and for all!

Reading time: 4 minutes

Just because social media is on 24/7 doesn't mean you have to be. I've too, felt the need to always be connected in case something new comes up. While social media is  always 'on' and new things are always coming up, it usually isn't urgent.

The TRUTH: Social media doesn't have to be the insatiable beast we have come to know.

Follow these 3 tips to successfully manage your social media networks, maintain your sanity AND improve productivity in the process!

Tip #1: Know your purpose

Being on social networks is different than actually being productive with them. To be productive, as with any aspect of marketing your business, you need to have an identified purpose for what you are doing. This is otherwise called an objective. 

Setting objectives is a challenging process but it is essential. If you want to make the most out of ANY marketing activity, defining your purpose by setting objectives is a must. Social media is no different. 

Here are some sample objectives:

• Reach new audiences (as measured by new likes)
• Engage audience with brand (as measured by comments or shares, retweets, repins, etc.)
• Encourage action (be specific - more sign ups for a newsletter? more downloads of a free tool?)

Identifying why you are on social media in the first place goes a LOOONG way to making it work for you, and not the other way around. Remember, the key is to make it measurable.

Tip #2: Set a time limit and stick to it 

Social media can often feel like the demanding child that is always begging for attention. It keeps calling you, drawing you in to it's vortex of time-sucking. Yes, I did just make that up. ;-) 

The point is, YOU have to take control over your time by setting a time limit and sticking to it. Sure, you will feel like there is so much more you could have done when that buzzer rings, but the reality is, while social media never turns off, neither the world nor your business will end after you log off. 

A very wise and web-savvy marketter named Lynn Terry taught me that you ABSOLUTELY can get what needs to be done in 15 minute blocks of time per social network. Do this as often as fits into your routine or lifestyle. Ready to give it a try? Go!

HINT: You know that purpose you defined earlier? This is where having a purpose comes in handy. Now you can make the most of your time online by focusing only on those activities which support your objectives. Which leads to the next point...

Tip #3: Make a list of your daily (or weekly) social media "to-do's" by network

Make a TO-DO list for each social network you are actively engaged with. This helps keep the distraction-clicking to a minimum, boosting your productivity. 

For example, make a list of keywords relevant to your business and purpose. Keep this list handy, and perform searches each time you go online. When you find interesting things, share and comment on them.

More examples of objective-oriented tasks for social networks:

• Want to extend your audience and reach? Find 3 new people to follow each session. Comment on their content, say hi' and introduce yourself.
• Look specifically for content that you can share on other networks (this is dual-use time because it fuels your need for content elsewhere, ie. find article links on Twitter and repost them as a status updates on your own Facebook page. Include the article link for your readers and voilà! You have new content to engage your audience/followers)

POP QUIZ: Have you noticed that a lot of the activities are related to engaging via commenting and sharing? 

This is important because you want to provide VALUE to  your audience and also contribute VALUABLE comments to other ongoing conversations in established communities where your audience hangs out. This is important because it makes your business (BRAND) look good. By not only 'selling' yourself and your business, by offering more substance through engagement and content, you are creating a more personal and valuable connection to potential customers. And isn't that what we, as business owners want?

For more on the value of building relationships, what I call VALUE MARKETING, and why it is the KEY to establishing brand loyalty, check out my other blog post about why you should be building relationships, and NOT selling your business.

Best of luck, 

Nancy

PS: Want to receive more one-on-one help with marketing  your business? Join me on Facebook: www.facebook.com/TheRoguePeaMarketing

Want to be unforgettable to your customers? Here's how...

Short and sweet, here is the first in a series of 

VALUE MARKETING tips: