Today is the first day of the rest of your life, or so the saying goes. For me, this means taking the next step in my freelance writing and communications consulting career by introducing my new website for my company, Simple Communications. I've worked with excellent graphic designers AMDS, a Canadian design company that never ceases to amaze me. They are a perfect fit to create my website because their talent and ability to conceptualize new and engaging ways to present information echoes what I strive to achieve in all aspects of my freelance writing and and communications - to provide new and engaging ways for clients to reach their audiences and communicate their messages simply and clearly.
So, this the first day of the rest of my life and with that, I'm breathing new life into this blog too. I had left it alone for quite a while, knowing I have to have a website too in order to show more dynamically what I can do for people. Now, with the website done, I'm excited to actively build this blog again.
And with that, ta-da: my website is revealed. Please visit www.simplecomm.ca to have a look at my portfolio and how I can work with people to improve their writing and communications projects, big and small. I'm very excited to begin this new adventure. Let's see where it leads!
Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts
Tuesday, July 24, 2012
Wednesday, July 21, 2010
Simple is often the best approach
Over the years that I have worked in marketing communications, my eye has been drawn to posters, letters, really any type of communications material that crosses my path, be it on the bus, on the TV or in the mail I receive at home. The tendency to scrutinize and evaluate what I see has become natural for me. I've seen examples of successes and of misguided attempts resulting in failure. I've been asked advice on how to best word something to how to engage a particular audience to how to create a magazine. The scenario may change, but the best approach boils down to one philosophy: keeping it simple.
The more straightforward your message, the better chance at being understood and engaging your audience. This sometimes means modifying and eliminating words, organizing a layout in a particular way or refocussing the message itself.
Regardless, the exercise of keeping a communications message simple is a challenge. The very process of creating a message or markcomm product (like a newsletter, magazine, website, etc.) involves many puzzle pieces - images, text, font, layout, content, etc. Marketing communications is an exercise of balancing these areas, which really are their own disciplines - writing, graphic design, printing, etc.. Creating great marketing communications products means finding ways to work with the people who are masters of these domains, while staying on time, within budget and on target with your message.
In spite of immense challenge the coordination of all these elements presents, this line of work also brings many rewards. It requires constant re-evaluation and ongoing learning and encourages thoughtful discussions. The focus of this blog is to discuss ways to keep things simple. I'll contemplate topics as they arise and ones that have come up so often, I could write a book about them. I hope that it will be engaging, insightful and most importantly, help anyone who is tasked with creating marketing communications products.
The more straightforward your message, the better chance at being understood and engaging your audience. This sometimes means modifying and eliminating words, organizing a layout in a particular way or refocussing the message itself.
Regardless, the exercise of keeping a communications message simple is a challenge. The very process of creating a message or markcomm product (like a newsletter, magazine, website, etc.) involves many puzzle pieces - images, text, font, layout, content, etc. Marketing communications is an exercise of balancing these areas, which really are their own disciplines - writing, graphic design, printing, etc.. Creating great marketing communications products means finding ways to work with the people who are masters of these domains, while staying on time, within budget and on target with your message.
In spite of immense challenge the coordination of all these elements presents, this line of work also brings many rewards. It requires constant re-evaluation and ongoing learning and encourages thoughtful discussions. The focus of this blog is to discuss ways to keep things simple. I'll contemplate topics as they arise and ones that have come up so often, I could write a book about them. I hope that it will be engaging, insightful and most importantly, help anyone who is tasked with creating marketing communications products.
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