Wednesday, November 13, 2013

Social media management: Win the fight for control once and for all!

Reading time: 4 minutes

Just because social media is on 24/7 doesn't mean you have to be. I've too, felt the need to always be connected in case something new comes up. While social media is  always 'on' and new things are always coming up, it usually isn't urgent.

The TRUTH: Social media doesn't have to be the insatiable beast we have come to know.

Follow these 3 tips to successfully manage your social media networks, maintain your sanity AND improve productivity in the process!

Tip #1: Know your purpose

Being on social networks is different than actually being productive with them. To be productive, as with any aspect of marketing your business, you need to have an identified purpose for what you are doing. This is otherwise called an objective. 

Setting objectives is a challenging process but it is essential. If you want to make the most out of ANY marketing activity, defining your purpose by setting objectives is a must. Social media is no different. 

Here are some sample objectives:
  • Reach new audiences (as measured by new likes)
  • Engage audience with brand (as measured by comments or shares, retweets, repins, etc.)
  • Encourage action (be specific - more sign ups for a newsletter? more downloads of a free tool?)
Identifying why you are on social media in the first place goes a LOOONG way to making it work for you, and not the other way around. Remember, the key is to make it measurable.

Tip #2: Set a time limit and stick to it 

Social media can often feel like the demanding child that is always begging for attention. It keeps calling you, drawing you in to it's vortex of time-sucking. Yes, I did just make that up. ;-) 

The point is, YOU have to take control over your time by setting a time limit and sticking to it. Sure, you will feel like there is so much more you could have done when that buzzer rings, but the reality is, while social media never turns off, neither the world nor your business will end after you log off. 

A very wise and web-savvy marketter named Lynn Terry taught me that you ABSOLUTELY can get what needs to be done in 15 minute blocks of time per social network. Do this as often as fits into your routine or lifestyle. Ready to give it a try? Go!

HINT: You know that purpose you defined earlier? This is where having a purpose comes in handy. Now you can make the most of your time online by focusing only on those activities which support your objectives. Which leads to the next point...

Tip #3: Make a list of your daily (or weekly) social media "to-do's" by network

Make a TO-DO list for each social network you are actively engaged with. This helps keep the distraction-clicking to a minimum, boosting your productivity. 

For example, make a list of keywords relevant to your business and purpose. Keep this list handy, and perform searches each time you go online. When you find interesting things, share and comment on them.

More examples of objective-oriented tasks for social networks:
  • Want to extend your audience and reach? Find 3 new people to follow each session. Comment on their content, say hi' and introduce yourself.
  • Look specifically for content that you can share on other networks (this is dual-use time because it fuels your need for content elsewhere, ie. find article links on Twitter and repost them as a status updates on your own Facebook page. Include the article link for your readers and voilĂ ! You have new content to engage your audience/followers)

POP QUIZ: Have you noticed that a lot of the activities are related to engaging via commenting and sharing? 

This is important because you want to provide VALUE to  your audience and also contribute VALUABLE comments to other ongoing conversations in established communities where your audience hangs out. This is important because it makes your business (BRAND) look good. By not only 'selling' yourself and your business, by offering more substance through engagement and content, you are creating a more personal and valuable connection to potential customers. And isn't that what we, as business owners want?

For more on the value of building relationships, what I call VALUE MARKETING, and why it is the KEY to establishing brand loyalty, check out my other blog post about why you should be building relationships, and NOT selling your business.

Best of luck, 

PS: Want to receive more one-on-one help with marketing  your business? Join me on Facebook:

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